Trend insights

Hello Beautiful, As a little girl, I used to dream with my hands. While others played with dolls, I’d drape them in scraps of lace and linen, pretending I was the designer of a grand fashion house. I would sketch endless outfits on the backs of school notebooks, imagining runways and red carpets, but always with one thought in mind: “One day, I will have my own clothing brand.” That dream never left—as I grew, it only grew with me. It is with the warmest heart I invite you to join me on this journey of creating SJD Wardobe. With the soul of the past, for the people of today and with the trends from tomorrow we will deliver top quality and high fashion with love. Until next time, stay true to yourself, and know that I believe in YOU! / S

Hello Beautiful, To me, fashion was never about trends. It was about stories. The soft collar of my grandmother’s blouse. The way a perfectly tailored coat made someone walk taller. I fell in love with the process—the quiet rhythm of stitching, the dance between silhouette and fabric, the way color and texture can speak when words fail. Design became my language. I saw each piece not just as something to wear, but as something to feel. Clothing had the power to empower, to protect, to celebrate. And I wanted to create those feelings for others. I´d love to hear your stories about clothes and how they make you feel? Until next time, stay true to yourself, and know that I believe in YOU! / S

Hello Beautiful, There’s a timeless beauty in the old ways. Does people bother to think about clothes as more then just quick and trendy today? Before fast fashion, before seasonal drops and disposable wardrobes, clothes were treasures. They were made with patience, passed through skilled hands—stitch by stitch—imbued with care and intention. Seamstresses knew their fabrics like old friends, and garments were meant to last for decades, not days. I still find inspiration in those heritage techniques. Hand embroidery, natural fabrics, and garments that breathe with the body. There’s something almost sacred about it—a quiet rebellion against today’s rush, a return to craftsmanship and soul. I´m not saying that we have to go back to the way things once were, I´m not saying that things were better before either.. I´m just saying that I feel like we lost the soul of the clothing industry and that I believe that we can make people fall inlove with fashion again. Since today is all about money when it comes to business, would you spend more money on clothes that you know are for example made out off natual fabrics that are a bit more expensive? Until next time, stay true to yourself,