Founded by Sanna Jörnvik Déman, SJD WARDROBE is an independent fashion brand defined by quality, integrity, and timeless design. Each piece is created exactly as I envision it—thoughtfully crafted, uncompromising, and made to last.

"My dream of creating a fashion brand began at eight years old, cutting and pasting from my mother’s fashion magazines. That spark never faded. After studying fashion design and later shifting to economics, I built a career as an influencer, collaborating on collections for other brands. But I soon realized I wanted something more, complete creative freedom, without compromise"

That vision became SJD WARDROBE.

SJD WARDROBE creates considered pieces shaped by longevity, restraint, and modern elegance. Each design is guided by a balance between timeless form and contemporary expression, crafted to remain relevant beyond seasonal change.

We work with carefully selected materials and thoughtful processes, placing quality and durability at the core of every collection. Our approach is intentional, designing garments meant to be worn, lived in, and returned to over time.

Rooted in integrity and care, SJD WARDROBE is built on respect for both the wearer and the world around us. Our collections are created to endure, quietly evolving with the women who wear them.